Business

Syserco Energy Solutions

A related but independent site for Syserco Energy Solutions, built to explain performance contracting to a different kind of buyer.

Syserco Energy Solutions is the energy performance contracting arm of Syserco. It helps public entities and private organizations improve building infrastructure, reduce energy use, and lower annual utility costs.

Building a second site for a company we already knew presented a careful balance.

A close copy of the parent site would make the distinct business disappear. A completely unrelated design would discard Syserco’s established reputation. We kept the structural logic and visual family recognizable while writing the content for a different buyer. Existing Syserco customers can see the connection immediately, while new visitors still encounter a complete company with its own proposition.

A financing model that needs explaining

Energy performance contracting funds infrastructure improvements through the savings they generate. That model can be valuable to a public agency with little capital budget, but many of the people who could benefit from it do not know how it works.

We treated that unfamiliarity as a content problem first. The site explains the model in three steps and gives readers enough context to decide whether it deserves a closer conversation.

The headquarters and offices in Sacramento, Petaluma, Fresno, and Los Angeles are presented clearly so visitors can find the nearest team without hunting through contact pages.

Both Syserco sites run on Webflow, which helps preserve the family relationship while allowing each business to maintain its own content.